Technological developments have been rapid in recent decades, and it is almost impossible for businesses and ordinary people to ignore them. More and more people are dealing with Big-Data technologies, Artificial Intelligence, Cloud Computing, Internet of Things, and Virtual Reality. 

The dramatic changes in the field of telecommunications, equipment and software, the challenges of the globalized market, which is mainly transforming into a digital one, shaped or imposed technologies that are applied independently or in combination with each other to provide increasingly attractive products and services.

Global corporations have amassed enormous economic power with corresponding political and social influence. The business models of these companies are supported by the collection of internet data: purchasing/personal habits or behaviours, preferences, and beliefs creating a record that humanity has never seen before.